Ceremonial · Beverage
Kagayaki 輝
Top-flush Uji for whisked bowls and flagship lattes — vivid, sweet, and completely without edge.
店 The NeoTeaNovoMatcha store
A deliberately short, curated range — every grade chosen for a clear use, in retail tins for the counter and bulk pouches for the kitchen.
Prices are indicative AUD retail, GST inclusive, based on current Japanese sourcing and exchange rates (≈ ¥112 = A$1, Jul 2026). Wholesale, custom pack sizes and bulk pricing are set by quote.
Ceremonial · Beverage
Top-flush Uji for whisked bowls and flagship lattes — vivid, sweet, and completely without edge.
Premium · Beverage
An everyday ceremonial-style grade for tea rooms and premium café menus that pour a lot of matcha.
Single-origin · Beverage
A farm-direct Kyoto lot with a clear, single-garden provenance story for signature service.
Single-cultivar · Beverage
A limited Shizuoka top-tier lot with a distinct regional aroma, landing with the mid-year release.
Culinary · Food processing
The latte-and-bake workhorse — keeps its colour through milk, batter and oven heat.
Culinary · Confectionery base
A cost-effective base for high-volume confectionery, fillings and dusting.
Organic (JAS) · Food processing
A certified-organic grade for brands that need the paperwork on the label as well as the colour in the crumb.
Café · Espresso-bar
A 100% Uji line tuned for boutique coffee bars — bold enough to read through espresso and milk in a signature matcha drink.
Café · Latte & iced
A smooth Shizuoka blend built for everyday lattes, iced drinks and blended ice creams.
Special · Ice cream & dairy
A deep, even green formulated to read true through dairy and freezing, where finer grades turn dull.
Special · Nutrition & blends
A robust, catechin-rich grade for functional and health-food formats and ingredient blends.
案内 Buying & brewing
A quick guide to choosing the right grade, then getting the best out of it.
Whisked bowls or premium lattes → Ceremonial / Beverage. The finest, sweetest grades.
Café volume and iced drinks → Coffee or Café grades that hold up in milk.
Cakes, breads, confectionery → Culinary / Food. Robust and heat-stable.
Dairy, frozen or functional formats → Special purpose, tuned to the use.
Sift ~2 g, add a little water just off the boil (~80°C), and whisk briskly in a W-motion until frothy.
Make a smooth paste first, then pour steamed milk. For baking, sift matcha into the dry mix so it disperses evenly.
Keep sealed, cool, dark and dry, away from moisture and strong smells. Use opened tins within a few weeks for peak colour.
問 Good to know
Quality, choosing a grade, and our returns policy.
Three quick tells: colour, aroma and particle size. Higher grades are a vivid, almost electric jade — dull or yellow-green suggests older or lower-grade leaf. The aroma should be fresh and sweet rather than hay-like. And the powder should feel talc-fine, with no grit between the fingers.
Because no single grade suits every use. Drinking grades are the sweetest and finest, but their delicacy is lost — and wasted — in a hot oven. Culinary grades are built to keep their colour and flavour through sugar, heat and dairy. Matching grade to use gives you the best result for the money.
Coffee & lattes: our Coffee and Café grades, which stay bright through milk. Baking & confectionery: a Culinary / Food grade that survives the oven. Ice cream & dairy: the Gelato special-purpose grade, tuned to read true when frozen. Nutrition & functional foods: a robust, catechin-rich grade like Vitalis.
Japan's shading, steaming and stone-milling traditions — plus its prized first-flush leaf — tend to produce a brighter colour, finer texture, higher amino-acid content and lower bitterness than matcha from other origins. That consistency is a large part of why fine Japanese matcha commands a premium.
Matcha is sensitive to air, light, heat and moisture. Keep it sealed, cool and dark; refrigerate long-term stock in an airtight container and let it reach room temperature before opening to avoid condensation. For the best colour and aroma, use opened tins within a few weeks.
Condition: unopened, undamaged tins and pouches can be returned or exchanged within 30 days of delivery. For food-safety reasons we can't accept opened matcha unless it arrived faulty.
Process: contact us with your order number and we'll arrange a return or replacement.
Damaged in transit: tell us within 48 hours of delivery with a photo and we'll replace it at no cost.
Contact: hello@neotea.com.au.
卸 Wholesale & B2B
For cafés, bakeries, dairies and manufacturers: tell us the grade, target flavour and colour, pack size and the volume and cadence you need, and we'll come back with pricing and lead times.